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Finding Daily Content on Facebook

Finding daily content on Facebook

Duplicate and uninspiring content doesn’t get people’s interest. The content you post on Facebook should be unconventional, interesting, and even exciting! It should be distinctive and more appealing than other content available online, and represent who you are and what you do so you can reach the right people.

As a business on Facebook, there will come a time when you run out of entertaining ideas to post. Coming up with unique content ideas is a time-consuming task, and it still won’t guarantee that your ideal audience would care for your content.

Fortunately, there are some places you can go to find ideas for your daily content on Facebook.

Go on Facebook to see what people are interested in

This is the first place where you should go to get crisp and engaging content. Navigating through Facebook feeds, you can see what kind of post is getting the most numbers of likes, shares and comments. You can use the assembled facts to create a content that fascinates people the most.

Use Q&A platforms to discover what questions people are asking

Websites that provide free-to-use and a professionally moderated Q&A platform are a great place to go if you want to find questions people have about your industry. In order to properly utilize this platform, you have to enter a search term, after which you’ll be greeted with a long list of questions related to your search term. You can take inspiration from this and incorporate the basis of these questions into your content ideas for Facebook.

Gather information on your competition through RSS feeds

RSS feeds or web-readers are a great means to track what your competition has been up to lately. You can also filter out unnecessary information from these feeds, and focus on the more relevant ones. You can use these feeds to understand people’s opinion on your competition and your industry in general. With an open-ended conversation on your competition, you can gather some of the most sensitive information about them. Information such as complaints against them, customer’s experience with their services and viewpoints from other people of your industry can help you get convincing ideas for your content post.

See the bigger picture through discussion forums

Discussion forums are a great place to hear other people’s opinion on different things – industries, brands, people, politics, and more. You can take these evaluations into account and create content that’s appropriate and uncommon. Giving people what they want can reward you with a tremendous amount of traffic.

Getting content ideas for a new post is something that every Facebook business has to deal with.  However, you can have an edge on your competition by being informed of what they’re doing and finding better ways to do it.

3 Online Marketing Strategies For Network Marketing

Online Marketing Tips to Grow Your Network Marketing Business

I’ve said many times over that to be successful in Network Marketing you have to treat it like any other business. Not because you have to treat it like A business, but because it IS a business like any other! So, how do people market their business today, in a time when the customer is in control now more than ever? People have changed how they research and consume information, products and services, so you have to reach them where they are.  Here are a few online marketing tips to help you use online marketing to grow your network marketing business.

CONTENT MARKETING

Be the commercialCompanies blast us with information all the time, and most of the time it’s not very relevant or valuable.  We throw those flyers in our mailbox away. The emails go to SPAM.  We hide that person on Facebook.  Content Marketing is a strategic marketing approach focused on creating and distributing relevant content to attract and retain a target audience.  So instead of putting 1000 flyers in the parking lot at the mall and hoping someone may be interested in your product or service, you are creating content that targets those people specifically.  How?  By creating useful content that helps them with their search.  The general idea is if we deliver consistent, valuable information to potential customers, they ultimately reward us with their business and loyalty.

To get started you simply have to know your customers, tell your brand story, and set your goals.  Based upon those you will know what content your customers are looking for, where they spend their time, and how to measure and analyze reporting. For me, my goal is to provide relevant, useful content that helps people be more successful with their network marketing business.  Video is the best form of content for me, (look for something on video marketing soon :>), but it’s the same idea. I provide content that I think will reach my audience where they are, which is out looking for ways to start and grow their network marketing business.

SOCIAL MEDIA MARKETING

Social Media Marketing is a powerful way for your network marketing business to reach prospects and customers in ways you never could before.  Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Social Media has changed how people communicate and it’s changing how organizations do business. Social Media needs to be an integral component to any successful network marketing business plan. Remember, to them, YOU are the brand!

Social Media Marketing involves creating and sharing content on social media networks where your target customers spend time, in order to achieve your marketing and branding goals. It involves activities like posting text and image updates, videos, as well as paid advertising.  It’s also the best way to distribute the the unique content you create with your content marketing strategy. For us we constantly release content on Facebook, YouTube, Instagram, Twitter, Pinterest, etc, all with the hopes of distributing content best suited for those platforms. Each one it’s own demographic, so for me to reach my entire audience I have to use them properly.  Instagram has a younger demographic than Facebook and Twitter. Pinterest is very visual and is more popular with women.  YouTube is huge for searches by millennial.  Know your market, and go meet them where they are.

EMAIL MARKETING

Email MarketingSome say Email Marketing is dead, but reality doesn’t agree.  With a good content marketing strategy in place, email marketing may be more powerful than ever. Everyone has email and checks it regularly on their laptops, their tablets, and their phones.  Email Marketing not only has the broadest audience, but it’s very cost-effective. According to the Direct Marketing Association Email Marketing has an ROI of around 4,300%.

Now I’m not talking just about email newsletters that waste people’s time and end up in SPAM. Those don’t work. What does work is good email content that deepens your relationship with your audience. Back to that Content Marketing strategy above?  Here’s another distribution channel, and one that connects you directly with members of your target audience. Stay in touch with your community and build stronger relationships for the long-term.

COMPREHENSIVE ONLINE MARKETING STRATEGY

Now I know I’ve only touched on these topics, and probably haven’t offered you quite enough detail to go and start implementing a new online marketing strategy to help grow your network marketing business.  But I want to help change your thinking.  Start helping you understand some of the tools at your disposal, what purpose they serve, and how they can help you.  Over the course of the next few weeks I’ll start to dive in to these topics a little deeper and offer some real, practical strategies to help you grow your network marketing business online!