Online Marketing Tips to Grow Your Network Marketing Business
I’ve said many times over that to be successful in Network Marketing you have to treat it like any other business. Not because you have to treat it like A business, but because it IS a business like any other! So, how do people market their business today, in a time when the customer is in control now more than ever? People have changed how they research and consume information, products and services, so you have to reach them where they are. Here are a few online marketing tips to help you use online marketing to grow your network marketing business.
Companies blast us with information all the time, and most of the time it’s not very relevant or valuable. We throw those flyers in our mailbox away. The emails go to SPAM. We hide that person on Facebook. Content Marketing is a strategic marketing approach focused on creating and distributing relevant content to attract and retain a target audience. So instead of putting 1000 flyers in the parking lot at the mall and hoping someone may be interested in your product or service, you are creating content that targets those people specifically. How? By creating useful content that helps them with their search. The general idea is if we deliver consistent, valuable information to potential customers, they ultimately reward us with their business and loyalty.
To get started you simply have to know your customers, tell your brand story, and set your goals. Based upon those you will know what content your customers are looking for, where they spend their time, and how to measure and analyze reporting. For me, my goal is to provide relevant, useful content that helps people be more successful with their network marketing business. Video is the best form of content for me, (look for something on video marketing soon :>), but it’s the same idea. I provide content that I think will reach my audience where they are, which is out looking for ways to start and grow their network marketing business.
SOCIAL MEDIA MARKETING
Social Media Marketing is a powerful way for your network marketing business to reach prospects and customers in ways you never could before. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Social Media has changed how people communicate and it’s changing how organizations do business. Social Media needs to be an integral component to any successful network marketing business plan. Remember, to them, YOU are the brand!
Social Media Marketing involves creating and sharing content on social media networks where your target customers spend time, in order to achieve your marketing and branding goals. It involves activities like posting text and image updates, videos, as well as paid advertising. It’s also the best way to distribute the the unique content you create with your content marketing strategy. For us we constantly release content on Facebook, YouTube, Instagram, Twitter, Pinterest, etc, all with the hopes of distributing content best suited for those platforms. Each one it’s own demographic, so for me to reach my entire audience I have to use them properly. Instagram has a younger demographic than Facebook and Twitter. Pinterest is very visual and is more popular with women. YouTube is huge for searches by millennial. Know your market, and go meet them where they are.
Some say Email Marketing is dead, but reality doesn’t agree. With a good content marketing strategy in place, email marketing may be more powerful than ever. Everyone has email and checks it regularly on their laptops, their tablets, and their phones. Email Marketing not only has the broadest audience, but it’s very cost-effective. According to the Direct Marketing Association Email Marketing has an ROI of around 4,300%.
Now I’m not talking just about email newsletters that waste people’s time and end up in SPAM. Those don’t work. What does work is good email content that deepens your relationship with your audience. Back to that Content Marketing strategy above? Here’s another distribution channel, and one that connects you directly with members of your target audience. Stay in touch with your community and build stronger relationships for the long-term.
COMPREHENSIVE ONLINE MARKETING STRATEGY
Now I know I’ve only touched on these topics, and probably haven’t offered you quite enough detail to go and start implementing a new online marketing strategy to help grow your network marketing business. But I want to help change your thinking. Start helping you understand some of the tools at your disposal, what purpose they serve, and how they can help you. Over the course of the next few weeks I’ll start to dive in to these topics a little deeper and offer some real, practical strategies to help you grow your network marketing business online!